Hi there,

Thanks so much for being here. Please excuse our site as it's undergoing changes at the moment...along with our inventory.

I know some of you are wondering “how are they ‘rebranding’ when they opened so recently??” That’s such a fair question. And the answer is simple – we’re growing into ourselves as a brand. If you stick around (and I hope you do), you’ll learn that I have always been a constant chaser of reinvention. That’s most likely obvious to you as I’ve openly described Southern Fuss as a dream resurrected – a nod to the online boutique we (my husband, Paul and I) owned several years ago that we decided to close instead of leaving our corporate day jobs. This time around (years later and a little wiser), we jumped in but quickly realized our inventory didn’t completely match our target audience. It also didn’t match me. While that sounds selfish, I’m unapologetically myself. If I wouldn’t wear it, it just doesn’t belong in the collection. Period. Don't get me wrong - boutique owners say all the time "it's not about me wearing it, it's about the customers wearing it." That's totally fine; just not our strategy. You have to be assured in being true to yourself and your own goals. And just like that, the Southern Fuss journey truly begins. 

Allow me to (re)introduce the Southern Fuss female to you. She is clothed in strength and dignity. She’s a strong, confident woman. FULL of grit, tenacity and grace. She loves hard. She’s mysterious, vivacious, and fun. People are drawn to her style, charisma, and nature. She’s respected. She's memorable. She’s bold, even when she doesn’t feel like it. She believes in herself something fierce. She works tirelessly toward success. She smells amazing. She is comfortable mixing wardrobe pieces together creating a unique edge sometimes in the slightest of ways. She celebrates small victories. She’s a chaser of reinvention. She knows what’s written for her is already hers. No matter what, she listens when she hears “just keep going."

If this resonates with you, we’d love to have you along for this beautiful ride. We specialize in providing beautiful, unique pieces for your wardrobe, encouraging you to mix old with new, upscale with casual, and everything in between to create stunning looks that present beautifully for any event you’re preparing for – even Tuesday. Your wardrobe should be put-together, on point, on purpose. We’re here for all of it.

Lots of love,

Cassie.