Meet the Owners

Hey yall,

We are Paul and Cassie Pratt, husband and wife duo & Owners of Southern Fuss. Personally for us, Southern Fuss is a dream resurrected. Paul and I started a boutique several years ago, but we weren't ready to take the leap and leave corporate America when the time came to do so. Fast forward a few years, Southern Fuss was born in 2021 and we are ALL IN! We've recently relocated to our dream city - Charleston, SC - and opened the Southern Fuss warehouse. The storefront opened in the Historic District at 139 Market Street in the Spring of 2025. We couldn't do this without our amazing team, and couldn't be more grateful. Come see us at the "pink place on Market Street!" 

When it comes to style, we're all about mixing high end flair with budget friendly edge to offer an eclectic mix and encourage women to dress their best. YOU are a VIBE. Let's dress like it! Our girl gang is literally the BEST on the planet - FULL of kind, classy, confident women who love style. When you shop with us, you will experience a FUN upscale vibe and the sense of feeling WELCOME. Online or in store, we can’t wait to meet you!

Thank you SO much for being on this journey with us. We are truly living our dream together with our sweet daughter Giorgia, and we are so glad you’re here! Thank you from the bottom of our hearts for supporting this dream. Hopefully you too are encouraged to start small, dream big, and ARRIVE. What's written for you is already yours. NOTHING can change that.

XO, Cassie